• NEON.de reaches 0.37 million users every month.
• 56% of NEON.de users are female.
• Most (78%) NEON.de users are in the age group 14 to 29 years; 89% are aged between 14 and 39 years.
• NEON.de users boast an above-average level of education: 48% have A-Levels or a university degree.
• 35% boast net household income of 3,000€ or more.
• NEON.de users show above-average interest in admission tickets for cultural events, computer hardware, software and games, telecommunications products, music CDs and films, books, pay-download music or films from the internet, as well as hotels, air and rail tickets.
• They use the internet with above-average frequency to source information on television and cinema programmes, stars and celebrities, food, drink and the pursuit of enjoyment. In addition, they use the internet a great deal for communicating via weblogs, messenger services, chats and forums.
• Users frequently use the internet to purchase films on DVD, music CDs, pay-download music or films, books, admission tickets for cultural events and computer hardware and computer games. They also make above-average use of the internet to book hotels and air and rail tickets.

Source: AGOF internet facts - base: average month November 2012 to Januar 2013