Special concepts for your brands

Make your brand a talking point. With the special focus features of the editorial teams in our quality portfolio we offer you more than just a broad spectrum of varied journalistic online platforms. Editorial specials with unusual in-depth treatment of fixed events planned long in advance (e.g. FIFA World Cup) or in connection with specific subjects of topical relevance (e.g. provision for old age) also put you in a position to ensure exclusive, target group specific delivery of your advertising message.

Positive image transfer

The close links between the high-quality editorial content of our online brands and the exclusive presence of your brand form an excellent basis for positive image transfer.

Focused target group appeal

Bespoke topic sponsorships considerably reduce coverage losses thanks to their targeted appeal to the target group. The co-branded
advertising selects users with a high degree of involvement from among the universe of all users and creates a link
to the feature of the individual Sponsorship.